Beats Them All

Forget Veritas. Know what I would ban? Advertisements that make a virtue of being Irish. Like the Dunnes Stores ad on the radio at the moment. ‘The difference is: We’re Irish’. Depends who the ‘we’ is. Last time I was in Dunnes, the girl behind the kiosk was Lithuanian, the man behind the deli and the woman at the check out were Nigerian, the shelf stackers were Polish and Brazilian. Those, at least, were the workers there whose nationality I could identify. The manager was Irish, though. ‘The difference is: We the more highly paid minority of owners and managers are Irish’ doesn’t have the same ring to it, I guess.

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