Cafe Society

I am in two minds about advertising inside public transport.

On the one hand, if it keeps the price of my ticket down and results in better service through greater investment, then I can’t have too much cause for complaint.

On the other, I think that filling every square inch of public space with exhortations to buy stuff is an inter-city saver to consumerist totalitarianism. Indulge me for a moment. This morning I looked up from my book and saw an ad for coffee. It displayed a dishevelled, pale and yawning woman, with the caption ‘Get that girl a coffee’. Or maybe it mentioned the brand name in the caption, not sure. Anyway, the point is that if you were confronted with a simple list in the morning that said

You need to go to work.
You need to tidy yourself up.
Put some make-up on.
You are not allowed to be tired.
People are looking at you.
Coffee gives you friends.
Coffee makes you young.

you might wonder if you were living in the right country.

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March 2006
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